Part of the consumer dispute playbook.
FTC and Two States Sue Hims & Hers Over Alleged Health Data Sharing and Deceptive Billing
The Federal Trade Commission, joined by Utah and California, filed a lawsuit against telehealth company Hims & Hers on July 29, 2026. The complaint alleges the company shared consumers' sensitive health information with third-party advertising platforms while publicly promising to protect patient privacy, and also allegedly deceived users about billing and cancellation practices.
What this means for you
Consumers who use telehealth platforms often share highly personal health information during sign-up and treatment — details about medical conditions, medications, and more. When a telehealth provider faces enforcement action for allegedly sharing that data with advertisers, it serves as a reminder that privacy promises on a website are not always the full picture. Consumers in this situation may want to review the privacy policies and data-sharing disclosures of any health platform they use. Federal and state enforcement actions like this one can also signal broader regulatory scrutiny of an industry.
The facts
- The FTC, Utah, and California jointly filed a lawsuit against Hims & Hers on July 29, 2026.per the FTC press release · as of July 29, 2026
- The complaint alleges Hims & Hers shared consumers' sensitive health information — including details about medical conditions — with third-party advertising platforms.according to the FTC complaint · as of July 29, 2026
- The suit also charges that Hims & Hers allegedly deceived users about its billing and cancellation practices.per the FTC press release · as of July 29, 2026
- California's involvement in the action was brought through Los Angeles County Counsel, alongside the state of Utah.per the FTC press release · as of July 29, 2026
What you can do
Reviewing the privacy policy and data-sharing disclosures of any telehealth or health app you use helps you understand what information may be passed to third parties. Keeping dated records of subscription terms, cancellation confirmations, and billing statements can be useful if a billing dispute arises later. If you believe a company has misused your health data or charged you incorrectly, filing a report with the FTC at ReportFraud.ftc.gov creates a record that regulators can use.
Common questions
What does the FTC complaint allege about how the sued company handled consumers' health data?
According to the complaint filed on July 29, 2026, the FTC alleges that Hims & Hers shared consumers' sensitive health information — such as details about their medical conditions — with outside advertising platforms. The suit charges this happened even though the company publicly stated that its services protect patient privacy. These are allegations in an active lawsuit; no court has issued a final ruling.
Which government agencies brought the action against Hims & Hers?
The FTC led the enforcement action, with the states of Utah and California joining as co-plaintiffs. California's participation was brought through Los Angeles County Counsel. The joint filing reflects a pattern of federal and state regulators collaborating on consumer health privacy cases.
What billing and cancellation concerns does the lawsuit raise?
The FTC's complaint also alleges that Hims & Hers misled consumers about how billing and cancellation work on its platform. The specific nature of those allegations has not yet been adjudicated, and Hims & Hers has not been found liable by a court.